Blog - Luminous

How brightly are professional services brands shining?

Written by Sheila Morrison | 04.06.21

Our webinar on 24 June deep dives into the professional services sector in the context of our B2B Brightest Brands research.

In February 2021, Luminous launched B2B’s Brightest Brands – the only brand index to solely focus on business-to-business brands.

In this industry-first study, we analysed 200 brands across 18 sectors, highlighting which sectors are leading the way and celebrating the top 50 brands that truly shine.

So, how brightly are professional services brands shining?

In this webinar, we deep dive into the professional services sector, examining the strengths, pitfalls and opportunities of this industry across criteria that evaluate areas including brand narrative, purpose, ESG, values and digital brand experience. We will look at the professional services firms across accountancy, consultancy and law that made the top 50 and share our insights on what makes them successful.

We will conclude with tips on how to maximise your brand and communications.

Access the report
Visit our dedicated microsite at brightestbrands.luminous.co.uk to find out more about:

  • the background to the study
  • the methodology and criteria
  • the top 50

You can also download the key findings report that includes sector deep dives.

If you would like to access the recording and slides from our event on 24 June, please get in touch.

justin.boucher@luminous.co.uk