#illumination event: Have you got your brand building blocks right?

**Please note that this event is now postponed** Brands – we all know the good ones, or the ones we prefer. We know some of the less good ones, too. But between the highest and lowest points in the brand stratosphere lie a whole range of businesses with, well, what? How do we describe them? By their products? By their logo? By how their staff speak to you? Each of these questions addresses an element of brand, a building block of a greater whole.

Brand building blocks event

In this breakfast event, Sheila Morrison, Director of Brand & Comms at Luminous will focus on why brand matters and how getting the building blocks right can have a huge impact on your business.

Joanne Nelson, VP International Marketing at Logicalis will then share how she has evolved and positioned the Logicalis brand as ‘Architects of Change.’ 

Why attend?
Research by the Chartered Institute of Marketing (CIM) reports that only 60% of marketing and communications professionals think their brand is well aligned with their long-term goals. This event is an opportunity to take a step back and analyse the role your brand plays in supporting your company’s overarching strategy and ambitions.

Event details
Thursday 19 March 2020
8.30-10 a.m.
2nd Floor
35 Great Sutton Street

**Please note that this event is now postponed**
In light of the evolving COVID-19 (Coronavirus) situation, we have decided to postpone this event.

It is becoming increasingly advisable that face-to-face gatherings and non-critical business meetings should be avoided, so we believe that this is the best - and indeed, most responsible - course of action and prioritises the health of our employees and delegates.

We will confirm a new date as soon as possible. If you would like to attend, please complete the form below. In the meantime, please do not hesitate to get in touch if you have any questions.