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  • News (176)
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  • Publications (9)
  • Anna Tugetam / 24.03.25

    Three questions with Anna Tugetam

    When it comes to building a successful business, few tools are as powerful as a strong brand. While branding has long been a cornerstone of B2C success, it’s now becoming just as critical in the B2B world.
  • Anna Tugetam / 21.03.25

    Webinar: Secrets to B2B branding success

    On April 30th, Anna Tugetam and Mark Litchfield shared their expertise on how B2B brands can evolve and stand out in a crowded market.
  • Anna Tugetam / 07.01.25

    Webinar: Maximising your EVP impact: how to make your digital channels work harder

    Join us on Wednesday, 12th of February at 11am as Anna Tugetam and James Croxford share insights on how to effectively...
  • Anna Tugetam / 17.06.24

    The secrets of a successful EVP: A unique deep dive into the FTSE 100

    We have launched groundbreaking research reviewing the entire FTSE 100: Employee Engagement Matters: The Secrets of a Successful...
  • The brand–culture connection and its role in business success
    Anna Tugetam / 24.05.24

    The brand–culture connection and its role in business success

    Every business is built on a core set of beliefs and ideas. These principles serve as the foundation for its existence and guide...
  • Anna Tugetam / 09.04.24

    Where is your company on the purpose spectrum?

    When organisations ask for help in defining their purpose, I’m often presented with a very familiar scenario where leadership...
  • Anna Tugetam / 09.04.24

    IMI shortlisted for Best Workplace Health & Wellbeing Initiative

    This recognition is a testament to IMI’s dedication and innovation in fostering a safe workplace environment, with the global...

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