Digital Matters: How to stand out from the crowd in investor engagement

Today’s investment community looks beyond financials to understand a company’s value creation story across the short-medium and long-term. Post MiFID II, IROs must work harder than ever to communicate with the buy side.

To help understand how companies use digital tools to engage their investors, analysts, and other stakeholders, we reviewed the corporate websites of the largest 40 companies by market capitalisation in the FTSE 250. The findings capture the priorities and expectations of digital IR and contain unique insights into how companies meet those expectations. 

We focused on the following areas:

  • Identity & design
  • Brand messaging
  • Strategic content
  • User experience
  • The Digital Future - A deep dive into the Metaverse and the rise of AI

View the summary & download the full report. 

Launch event

At our launch event on 18 May, Luminous’ Stephen Butler, Investor Engagement and ESG Disclosure Director, Kay Kayachith, Associate Director of Investor Engagement & ESG, and Paris Mudan, Investor Engagement & ESG Consultant, along with James Croxford, Digital Engagement Director, shared the outcomes of our research.

They also offered practical advice on how companies integrate ESG, bring their equity story to life, communicate their purpose and culture, and much more.

If you would like to access the recording, slides or transcript from our event, please get in touch