Webinar: Secrets to B2B branding success

On April 30th, Anna Tugetam and Mark Litchfield shared their expertise on how B2B brands can evolve and stand out in a crowded market.

Event overview

B2B brands are changing.

Once quietly operating under the radar with safe, rational messaging, B2B brands are now stepping into the spotlight, competing for attention and searching for new ways to stand out. In today’s fast-moving landscape, brands need to work harder than ever to build relevance, trust, and emotional connection.

Decision-makers today expect more. More human, more engaging, and more distinctive experiences. The old rules don’t apply anymore. It’s no longer just about being reliable; it’s about being remarkable. B2B brands have to work harder than ever to stand out.

Anna Tugetam, Director of Brand, and Mark Litchfield, Executive Creative Director at Luminous explored:

• What are the key drivers of success for B2B brands today?
• What is shaping the future of B2B brands, and how should you adapt
• How can creativity play a role in delivering cut-through in a crowded market?
• Who is doing it well, and what lessons can we learn from them?

Download our key takeaways from the event, here.

For more information, please get in touch or download our brand boost offer here.

If you have any questions about the event, please contact our Senior Marketing Manager, Matilda Paterson.